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Phonak Reaches Milestones with Marvel Hearing Aids

Phonak has fit one million Marvel hearing aids in only 10 months

Phonak Marvel the fastest product to reach the one-million milestone in Phonak history and puts Marvel on track to be the company’s best-selling hearing aid of all time. This announcement comes less than two months after Phonak launched Marvel 2.0, including the “No-Compromise” Phonak Audéo™ M-RT, the world’s first all-in-one hearing aid combining clear, rich sound, universal Bluetooth® connectivity, lithium-ion rechargeability, binaural direct streaming, integrated telecoil and integrated RogerDirect™ technology for unparalleled hearing performance in loud noise and over distance.
 
Since becoming available in 2018, Phonak Marvel hearing aids have consistently earned top praise among the professional audiology community. In fact, 95 percent of hearing care professionals would recommend Marvel hearing aids to their peers.1 

“You don’t achieve the type of success we’ve had with Marvel by simply following the crowd,” said Martin Grieder, the group vice president of marketing for Sonova. “We forged our own path with Marvel, resulting in a no-compromise hearing aid that combines outstanding hearing performance with industry-leading connectivity. With one million Marvel hearing aids fit and counting, it’s clear that hearing care professionals and consumers around the globe have made Phonak Marvel the industry’s must-have hearing aid.”
 
Consumer satisfaction with Marvel has also contributed to its popularity among both first-time and veteran hearing aid wearers. According to a recent study,2 nine out of 10 consumers would recommend their Marvel hearing aids to family and friends. The same study found eight out of 10 consumers agreed with the following statements:
  • Marvel provides exceptional sound quality from the first fit
  • I understand conversations better even in noisy environments
  • I find the sound quality is exceptional even when streaming
In less than one year, Phonak Marvel has also been the recipient of many prestigious awards and accolades, making it the most award-winning product in Phonak history. In January of 2019, Marvel received a 2019 CES Innovation Award for Accessibility. In April, Marvel won a Silver Edison Award for Hearing Aid Design while in June, Marvel was winner of both the 2019 MedTech Breakthrough Awards and The Mobile Business Awards. More recently, Phonak Marvel earned a Gold Stevie™ Award and was named “Innovation of the Year” in the 2019 International Business Awards. Phonak Marvel also just won a Gold Medical Marketing & Media Award for Best Integrated Campaign for its “Love at First Sound” Campaign.
 
REFERENCES:
1. Phonak market survey #1241 “Marvel Post Launch Research B2B,” survey conducted in Canada, Germany, USA, January 2019 (215 participants).  
2. Taphungtsang, D. (2019) Market Research ID1241. n=204 HCPs in USA, Canada, Germany.
 
Posted by The Hearing Journal on 14 October 2019